A recent article on Undercurrent News does a fantastic job describing the current market outlook for Alaska Pollock. At the Global Seafood Market Conference in 2017 Michael Holley, the commodity procurement manager for seafoods with US Foods, appealed to the industry to make pollock sexy. In an epic clapback, Trident’s Torunn Halhjem at the 2019 GSMC declared, “sexy is definitely back for wild Alaska pollock”. The undercurrent article goes in depth into the drivers that are making the current markets and demand so strong.