'Filet-O-Fish season'?

Lent, a period of 40 days (not counting Sundays), is a religious observance in the Christian liturgical calendar that begins on Wednesday March 6th of this year. The word lent comes from the Proto-Germanic word for spring (langatīnaz) which itself is a combination of the words langaz (long) +‎ tīnaz (day). So what does this have to do with Pollock you ask? In 1962, Lou Groen, a McDonald's franchise owner in Cincinnati, Ohio noticed he was losing buisness on Fridays as a result of many Catholics abstaining from eating meat on Fridays during this period. In response, the Filet-O-Fish was born.

Now McDonalds slings 25% of their wild-caught Alaska Pollock fish sandwiches during Lent! On social media people have referred to the season as ‘Filet-O-Fish season’ in response to many fast food restaurants offering fish sandwiches as an alternative. Here is a slightly dated article from QSR magazine which outlines various fast food restaurants and their lent menu additions: https://www.qsrmagazine.com/news/fast-food-preps-seafood-boom-during-lent

Wild-caught Alaska Pollock is available year round. There are a plethora of recipes online to construct your own Filet-O-Fish sandwich. If you want, every season could be Filet-O-Fish season!

https://www.mcdonalds.com/us/en-us/product/filet-o-fish.html

Fork & Fin - Trident's food truck showcasing Alaska pollock

In 2017 Trident seafoods launched an engaging experiment to educate people about Alaska pollock. The food truck showcases pollock in a diverse array of dishes. You can find the tried-and-true 'Alaskan Beer Battered fish tacos' to the innovative 'Peanut Butter and Jelly Ultimate Fish Sticks'. 

“Alaskan Pollock is the most abundant certified-sustainable seafood species in the world. Plus, it leaves a much lower carbon footprint on our planet than land based proteins, such as cattle and poultry. It is our mission to show the world how delicious this often over-looked, under-appreciated cousin to cod truly is – one serving at a time. ”

— Fork & Fin

The truck operates all over Seattle and relocates daily! If you want to try delicious Alaska pollock you can locate the truck at the Fork & Fin website. Also you can take a look at their beautiful food on Instagram.  

We're back @seattleu. Come see us today until 1:30p. In the meantime, check out this scrumptious Alaska fish & chip basket posted by @pudgelyfe ・・・ Delicious Alaska Pollock Fish and Chips with Tartar and BBQ Aioli from The Fork & Fin food truck. From Sea to Street indeed, never tasted such fresh fish in my life! The fries had the perfect amount of seasoning of seaweed, sesame seeds, and salt. #foodporn #fishandchips #fries #foodtrucks #seattle #alaskapollock #wallaceyee #seafood #foodies

33 Likes, 2 Comments - The Fork And Fin (@forkandfin) on Instagram: "We're back @seattleu. Come see us today until 1:30p. In the meantime, check out this scrumptious..."

Thanks for coming out to to see us and sending this great shot of your Wild Alaska Pollock Tacos @belliusi ..... we'll be back at the Anacortes Waterfront Festival again tomorrow! #forkandfin ・・・ @forkandfin grilled pollack tacos 🌮 Yummy! #waterfrontfestival

20 Likes, 1 Comments - The Fork And Fin (@forkandfin) on Instagram: "Thanks for coming out to to see us and sending this great shot of your Wild Alaska Pollock Tacos..."